Preview, not final. This article was published on 12 October 2026, before the event. After Apple’s presentation on 13 October we will replace the rumors below with what Apple actually announced and mark the update date at the top of the page.
What happened
On 8 October 2026, Apple marketing chief Greg Joswiak announced an event for Tuesday, 13 October, with the tagline “Welcome home.” Press invitations, shared publicly on X, describe an “Apple Experience” in Tribeca, New York, at 9:00 a.m. ET (6:00 a.m. PT). We could not open the X posts directly, so these details come from Joswiak’s post as relayed by 9to5Mac and iPhone in Canada, which agree on the date, time, place and tagline.
Apple has not said which products it will show. Everything about the products below is reporting or speculation, not an Apple statement.
Key details
Confirmed by Apple (via the announcement)
- Date and time: 13 October 2026, 9:00 a.m. ET.
- Place: Tribeca, New York.
- Format: an “Apple Experience,” not described as a keynote. 9to5Mac says it is unclear whether a full video presentation will be streamed.
- Tagline: “Welcome home.”
Rumored, not confirmed
- Smart home hub: iPhone in Canada attributes to Bloomberg’s Mark Gurman a hub with a roughly six-inch square display, running Siri AI and recognizing household members by voice or face. Other outlets use the name “HomePad,” a price near $350 and a camera; we found no Apple confirmation of any of these.
- HomePod mini: per Gurman, its first update since 2020, with a faster chip for Siri AI.
- Apple TV: per Gurman, a new set-top box, the first since 2022.
- LG-built accessories: per Gurman, a doorbell, thermostat, smart lock and cameras developed with LG, which may get at most a preview.
Some outlets also expect other products, such as an OLED iPad mini, but we found no firm sourcing and left them out.
Why it matters
If the home hub is real, it would be a test of Apple’s Siri AI in a shared household device, where several people talk to one assistant. For readers who use AI tools, the points to watch are what the assistant can do on the device, whether it runs locally or in the cloud, and what Apple says about privacy and multiple users.
Until Apple speaks, treat the product list as unconfirmed. We will revisit this page after the event and add Apple’s own announcement, prices, availability dates and anything that differs from the reports.
Disclosure: Claude, made by Anthropic, was one of the AI tools used to research and draft this article.
Sources
- Greg Joswiak (Apple) announces the 13 October “Welcome home” event Primary source , Greg Joswiak, Apple (X)
- Apple announces special event for October 13: “Welcome home” 9to5Mac
- Apple Confirms October 13 Event as Smart Home Launch Nears iPhone in Canada